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GreyWhaleSEARCH & DIGITAL GROWTH
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GREYWHALE / DEVELOPMENT

Build the workflow your business actually needs.

When an off-the-shelf tool cannot support your workflow, custom development can connect the missing pieces. We scope web applications, integrations and content tools around clear requirements and acceptance criteria.

IS THIS THE RIGHT FIT?

Start with the business problem.

For teams managing repeated manual work, disconnected systems or a specialist customer journey that standard website components cannot support.

The final scope, deliverables, timeline and responsibilities are agreed in a project proposal. The items below describe the areas we can evaluate together.

WHAT THE WORK LOOKS LIKE

Clear work. Tangible deliverables.

01

Requirements and boundaries

Map users, roles, workflows and exception cases. Separate essential functions from optional ideas before committing to an implementation.

02

Integration design

Review the capabilities and constraints of the APIs involved. Define data ownership, authentication, failure handling and synchronisation behaviour.

03

Implementation and validation

Build an agreed set of features and test the important user journeys, including empty states and failures rather than only the successful path.

04

Deployment and handover

Document configuration, operational requirements and maintenance responsibilities. Clarify how the system will be updated and how changes will be verified.

FROM BRIEF TO REVIEW

How we approach a project

  1. 01

    Map the workflow

    Understand the people, systems and decisions involved.

  2. 02

    Validate the approach

    Check critical integrations and agree a manageable initial scope.

  3. 03

    Deliver in stages

    Review working features against acceptance criteria.

  4. 04

    Prepare for operation

    Document ownership, deployment and the support boundary.

PRACTICAL ANSWERS

Questions before we start

Can you connect our CRM or ERP?

Potentially, if the systems provide suitable APIs or supported integration methods. We need to review documentation and access constraints before confirming scope.

Who owns accounts and source code?

Ownership, repository access, licensing and handover deliverables should be recorded in the project agreement before development begins.

How is a project estimated?

The estimate follows a defined workflow, integration review and acceptance criteria. Unknown dependencies may need an initial discovery or prototype stage.

YOUR NEXT STEP

Not sure which service you need?

Share your website, target market and business goal. We can use that context to discuss an appropriate starting point.

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