Channel and audience planning
Evaluate Google and Microsoft search for active demand, and Meta or TikTok for audience discovery. Choose channels according to market, creative requirements and the buying journey.
GREYWHALE / ADVERTISING
Connect your offer with the right audience.
Paid advertising can put your business in front of people searching for a solution or discovering a new product. We help align channels, messages and landing pages with a defined enquiry or sales objective.
IS THIS THE RIGHT FIT?
Start with the business problem.
For businesses with a clear offer, a defined target market and a usable landing page. Campaign planning starts with the economics of your product or service, not with a channel selected in advance.
The final scope, deliverables, timeline and responsibilities are agreed in a project proposal. The items below describe the areas we can evaluate together.
WHAT THE WORK LOOKS LIKE
Clear work. Tangible deliverables.
Account and campaign structure
Organise campaigns around services, markets or product groups. Define targeting, exclusions and budget boundaries so performance can be reviewed meaningfully.
Creative and landing-page alignment
Connect the ad promise to a relevant page with a clear offer, useful evidence and a straightforward enquiry or purchase action. Identify creative variants worth testing.
Tracking and optimisation reviews
Agree conversion definitions and review lead quality, spend and campaign outcomes. Distinguish platform-reported conversions from verified business results.
FROM BRIEF TO REVIEW
How we approach a project
- 01
Clarify the economics
Discuss your offer, margins, audience and desired conversion action.
- 02
Prepare the journey
Review landing pages, creatives and measurement prerequisites.
- 03
Launch a focused test
Start within agreed channel, market and budget boundaries.
- 04
Review lead quality
Use business feedback to improve targeting, messages and pages.
PRACTICAL ANSWERS
Questions before we start
Is media spend included in the service fee?
Media spend and service scope should be itemised separately in the proposal. Any platform, creative or third-party costs should be agreed before launch.
Do we need to advertise on every platform?
No. A focused channel mix is usually easier to measure and manage. The appropriate selection depends on your audience, offer and available creative resources.
Can campaigns fix a weak website?
Advertising cannot replace a clear offer or usable landing page. We recommend resolving major page and tracking issues before increasing spend.
YOUR NEXT STEP
Not sure which service you need?
Share your website, target market and business goal. We can use that context to discuss an appropriate starting point.
Talk about your project ↗