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WordPress Business Website Launch Checklist

A WordPress launch is more than installing a theme. The website needs the correct homepage, published service pages, working navigation and a reliable article workflow. Check the public site as a visitor as well as reviewing the dashboard.

Configure the page structure

Assign the intended homepage and posts page in Reading settings. Confirm that every primary navigation item leads to the right destination. Remove demonstration content from public view when it does not represent the business, while keeping a recoverable copy if needed.

Check the publishing workflow

Create a draft article with a clear title, excerpt, category and appropriate image. Preview it on desktop and mobile before publication. Verify the author name and dates. After publishing, check that it appears in the blog listing and relevant service-page reading links.

Verify URLs and search information

Make sure your server supports the selected permalink format. Test pages, articles and the sitemap after changing rewrite rules. Keep canonical URLs, internal links and structured data aligned. If migrating a site, preserve a list of old addresses and redirect each important page to its new equivalent.

Review the enquiry experience

Test every contact route with the intended receiving workflow. Check whether a form sends through the server or prepares a draft in the visitor’s mail application. Make that distinction visible. Verify the business email address and telephone number before directing customers to them.

Confirm content and mobile presentation

  • Service summaries explain what the business actually does.
  • Headings describe the subject of each section.
  • Text is readable without horizontal scrolling.
  • Menus work with touch and keyboard input.
  • Images have useful alternatives where appropriate.
  • Translations are reviewed and do not imply unsupported capabilities.

Plan maintenance

Record how backups, updates and content reviews will be handled. Keep a tested recovery route before replacing theme files. Search readiness also needs ongoing work: new articles should be linked, outdated claims should be revised and indexing errors should be investigated.

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